Updating web content on the iseries phil stevenson on dating sites
To demonstrate maintenance, you keep your content up to date and ever-relevant.
All the pages about a topic would link together as appropriate to answer a reader’s questions on the topic.
What keywords are bringing in organic search traffic, social traffic and other sources of traffic? Specify an action they should try to accomplish and record their experience.
What pages are visitors hanging around on a while and which pages are they bouncing from? This information is critical to your understanding of how your customers are experiencing your site.
If you didn’t have a list of conversions as part of your website strategy from before, now you do.
Let it guide your site design and content offerings.
Think of Destination goals as the page a visitor lands on and Event goals as actions a visitor takes.