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And he continued to bolster his fame this year when he won the 2017 Australian Open, becoming at age 35 the oldest man to win the event since Ken Rosewall in 1972.
In 2007, Switzerland issued a postage stamp bearing Federer's image, making him the country's first living person to be so honored.
We started with Forbes' annual list of the highest-paid athletes and expanded the pool from there using a variety of domestic and international sources to make sure we didn't overlook any legitimate candidates.
(You can find the 2016 World Fame 100 here.) We also sought input from ESPN journalists around the world, including colleagues in our bureaus in Australia, South Africa, Argentina, Brazil, China, India, Mexico and the United Kingdom.
-- Ian Chadband "Neymar is increasingly dominating every year.
(Note: NA means either an athlete doesn't have an official account for a social media site or an accurate endorsement figure could not be confirmed.) is our annual attempt to create a ranking, through statistical analysis, of the 100 most famous athletes on the planet.For example, players in a league with a salary cap would be at an unfair disadvantage when measured against players in uncapped leagues. The social media followings and Google Trend scores (which show relative popularity based on how often names are searched on a scale of 0 to 100) were as of April 19. Contributors: Primary research by Sachin Dave Chandan and Charlotte Gibson.Endorsement dollars, however, reflect the ability to draw attention -- which is a good way to define fame. (Note: Where categories in the profiles are marked as NA, the athlete either doesn't have an official account for that social media site or an accurate endorsement figure could not be confirmed.) Retired athletes are not included. Additional research by Sam Bruce, Jayaditya Gupta, Sam Lyon, Richard Maguire, James Martin, Gueorgui Milkov, Fernando Olivieri, Darren Rovell, Sripath Srinath, Xin Wan, Qixin Wang, Andy Withers and Ricardo Zanei. That's where soccer's peacock would still expect to be, his glory as one of the all-time great players still dazzling us as much as his ego, even if a few boos from Real Madrid's absurdly spoiled fans have this season hinted at CR7's fading powers at 32.Last year, it was to deliver the dream finale to Brazil's Olympics with the glorious free kick and winning shootout penalty against Germany to earn gold.This year, it was inspiring the greatest comeback in the game's annals for Barcelona against Paris Saint-Germain in the Champions League with an individual tour de force that Liverpool great Steve Gerrard hailed as one of the greatest he'd ever seen.