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A snowclone is a cliché and phrasal template that can be used and recognized in multiple variants.The term was coined as a neologism in 2004, derived from journalistic clichés that referred to the number of Eskimo words for snow.The Seeking Arrangement website compares the sugar baby/daddy relationship to a business partnership."In business, partners sign business agreements that outline their objectives and expectations," it says on the website.Johnstone said students are likely embracing the sugar baby lifestyle because of societal pressure to get an education, despite the high cost of going to school."We are telling students, 'You need to have an education,' but we are not providing sufficient economic resources for many students to access that in a way that's really attainable," she said.
The videos suggest becoming a sugar baby is a "better" way for young women to pay for their education. Take out loans and eat ramen, or get a sugar daddy and live the life you've always wanted," a model in one of the videos says.
The linguistic phenomenon of "a multi-use, customizable, instantly recognizable, time-worn, quoted or misquoted phrase or sentence that can be used in an entirely open array of different variants" was originally described by linguist Geoffrey K. Pullum, in his first discussion of what would later be called a snowclone, offered the following example of a template describing multiple variations of a journalistic cliché he had encountered: "If Eskimos have The original request from Geoffrey Pullum, in addition to citing the Eskimos-and-snow namesake of the term snowclone, mentioned a poster slogan for the 1979 film Alien, "In space, no one can hear you scream", which was cloned into numerous variations, such as "In space, no one can see your breasts".", a hyperbole which has been used to refer to something as "great" or "the greatest of its kind", became a popular snowclone template in the 1990s.
The phrase entered American popular culture in September 1990 at the outset of the Gulf War, when Saddam Hussein's Revolutionary Command Council warned the U.
The Seeking Arrangement website prominently features "sugar babies" and "sugar daddies," but also includes sections for "sugar baby males" and "sugar mommas." Jennifer is one of the many women in their early twenties whose matches through the site help pay for school expenses.
Seeking Arrangement launched its "Sugar Baby University" ad campaign early last year, with racy videos featuring several young, attractive women in school settings.
She also drew a distinction between becoming a sugar baby and becoming a sex worker.